These Things Cost How Much?

More stuff plus inflation equals higher prices. The Audi is the relative bargain here, starting at $64,695 to the BMW’s $69,375 after the latest round of price hikes. The RS3 takes to options like Germans to pretzels, piling on $11,000 worth for a total price of $77,045. Still, the BMW remains more expensive with a build price of $80,625.

Value, though, is more than just the final sticker. Sitting in the Audi, you understand it’s been built from a much cheaper car. The quality of its materials is underwhelming for the price, and the software is outdated. It feels like a $40,000 A3 with green paint and a funky squircle steering wheel. Don’t get us wrong, we love the green, and carrying it over to the interior trim and stitching is just the right amount of ostentatious, but it doesn’t make the car feel nearly twice as expensive.

The BMW, on the other hand, feels like it started life as a more premium, more expensive car. The materials are nicer across the board, and the new software looks contemporary and is easier to use than before. All the M three-bar logos and color-matched stitching are equally ostentatious but smartly done. Yes, it’s more expensive, but it feels like it should be.

The Audi gains back some value in its road manners, though. The tires of both cars are loud over bad pavement, but the BMW’s are considerably louder. Both cars settle down nicely at low speeds and are easy to drive around town, with the BMW riding just a bit stiffer. Doing normal car stuff, the RS3’s rear seats are certainly easier to get into but are just as small and uncomfortable as the M2’s are, so it’s kind of a wash.

013 2026 BMW M2

It’s a similar case with features. The M2 is missing a few things you’d expect at this price point, like adaptive cruise control (available with the automatic only) and effective lane keeping. The Audi covers those bases, though it does it through an older interface with odd choices of its own. Namely, it doesn’t have a permanent gas gauge. Instead, there’s a distance to empty readout always displayed, but the gas gauge itself is buried in an instrument cluster menu. Who thought that was a good idea? Thank goodness BMW didn’t, because the M2 gets way worse fuel economy, and if it were an EV we’d ding it for its EPA-rated range of just 260 miles. Driven like an M2, you struggle to get 200 miles out of a tank, but man, you’ll have fun.

How Do You Pick?

As is the case when tasting Bavarian sausages, if you bought either of these cars without test-driving the other, you’d never regret it. You’d have a great car you’d love driving and never know what you were missing, and that would be just fine. Drive both, though, and suddenly you’ll have strong thoughts.

You’ll have more of them about the BMW. Sure, it’s a little more money, but for that you get a car that’s more powerful, is capable of posting better numbers in almost every category, is a nicer car inside, gives you the option of a manual transmission, and is even more fun and rewarding to drive. An RS3 owner can rightfully claim every dollar went to performance and only performance, but it won’t put as big a smile on their face as driving the M2.

001 2025 Audi RS3 vs BMW M2

2nd Place: 2025 Audi RS3

Pros

  • Supremely confident when driven hard
  • Less expensive
  • Slightly more practical

Cons

  • A3 interior for RS3 money
  • Outdated tech
  • Stupid gas gauge

Verdict: The sensible, logical, safe choice you won’t regret, but it won’t deliver quite as much dopamine on demand.

002 2025 Audi RS3 vs BMW M2

1st Place: 2025 BMW M2

Pros

  • Crazy fun to drive
  • Nicer interior
  • Offers a manual transmission

Cons

  • Nicer means more expensive
  • Range an EV would laugh at
  • Very loud tires

Verdict: The situationship you just can’t quit.

011 2025 Audi RS3 vs BMW M2

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